One of the Most Strategic units within the Group, we diversify the automotive services portfolio by offering various leading allied products and services. With a portfolio of world-renowned brands like TOTAL Lubricants, CEAT tires, AMARON batteries, FORTRON automotive treatments, X-Cool heat control films, we cater to over 600 dealers and have established a commendable market presence in the UAE.
We don't just sell products on behalf of the manufacturers we represent. We enhance their reach, provide aftermarket services, manage inventories, optimize processes; all of which creates value for manufacturers and customers. We take away the complexity from the business & ensure smooth operations; for the brands we represent.
At AWR trading, we believe in enhancing a brand's exposure in the market & giving it an edge in terms of penetration, speed & efficiency. It's great doing business when you have a reliable, trusted & well-established distribution partner who knows the market well. Our brand portfolio is a testament to our capabilities and strengths. While we take pride in what we do, we are always open to learn, adapt, grow and to take the brands that we represent to newer heights.
Explore Our Portfolio
- Total Lubricants
- Powerzone Batteries
- XCool Window Tinting
- Amaron Batteries
- CEAT Tires
- Fortron Automotive Treatments